Brooke StitesFriday 3:30pm "Intellectual Property, Licensing & Protecting Your Trademark"

Your organization's most valuable asset is its intellectual property. As a trademark owner, you have a right and a responsibility to protect and control the use of your marks. This session will cover the top five tips to secure your organization's trademarks for years to come.

Brooke Stites is the director of business development at Affinity Consultants. Affinity manages the trademark protection and licensing services for 130 Greek-letter organizations, honor societies, and other membership-based associations. Since joining the Affinity team in 2010, Brooke has been involved with many areas of the company’s operations including trademark enforcement, compliance, brand management, strategic partnerships, marketing, technology, and program development.

Brooke received her bachelor’s degree from the University of San Diego and her master’s degree from the University of Southern California. She is passionate about education and leadership development and serves in several volunteer roles working with children in elementary school and at the collegiate level.