Wes TrochlilFriday 11:30am "Using Your Data for Improved Marketing & Customer Service"

Every honor society, regardless of its size, has an abundance of data about its members and customers. And all of that member data can provide tremendous insight into your members; insight that can be used to improve your marketing and customer service efforts.

In this value-packed session, Wes will walk you through a short quiz to help you benchmark how effectively your organization is managing its data; help you identify the different data channels within your organization; and present two cases studies on organizations who are using their data to dramatically improve marketing and engagement efforts. You’ve got data. This session will help you learn how to put that data to work!

Wes Trochlil, president of Effective Database Management, is the most published author on data management in the association market. For over 25 years, Wes has worked in and with over 200 associations, non-profits, and membership organizations throughout the US, Canada, and Australia. Wes’s work ranges from selection and implementation of data management systems, to helping organizations use the database and data for improved marketing and communications, all while advancing the organization’s mission.